OzturkBirim, Sule, Kazancoglu, Ipek, Mangla, Sachin Kumar, Kahraman, Aysun, Kumar, Satish and Kazancoglu, Yigit (2022) Detecting fake reviews through topic modelling. Journal of Business Research, 149. pp. 884-900. ISSN 1873-7978
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Abstract
Against the uncertainty caused by the information overload in the online world, consumers can benefit greatly by reading online product reviews before making their online purchases. However, some of the reviews are written deceptively to manipulate purchasing decisions. The purpose of present study is to determine which feature combination is most effective in fake review detection among the features of sentiment scores, topic distributions, cluster distributions and bag of words. In this study, additional feature combinations to a sentiment analysis are searched to examine the critical problem of fake reviews made to influence the decision-making process using review from amazon.com dataset. Results of the study points that behavior-related features play an important role in fake review classifications when jointly used with text-related features. Verified purchase is the only behavior related feature used comparatively with other text-related features.
Item Type: | Article |
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Keywords: | Machine learning techniques | Fake online reviews | Natural language processing (NLP) | Online retailing | Purchasing decision |
Subjects: | Social Sciences and humanities > Business, Management and Accounting > Management of Technology and Innovation |
JGU School/Centre: | Jindal Global Business School |
Depositing User: | Amees Mohammad |
Date Deposited: | 15 Jun 2022 09:27 |
Last Modified: | 02 Jul 2022 10:19 |
Official URL: | https://doi.org/10.1016/j.jbusres.2022.05.081 |
URI: | https://pure.jgu.edu.in/id/eprint/3423 |
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