Popular depictions of values around care for the elderly in the media generate nostalgia for a valuerich past, in which caring practices were considered a family affair. The physical absence of family members for providing care is portrayed as a pathological symptom of contemporary society. The study, through analysis of cinematic representations, explains the cultural need for the nostalgia of virtuous intergenerational relations. Such nostalgia instils a need to reaffirm values yet at the same time in the shadows of the nostalgic trope in films, possibilities for a new value system and alternate forms of care can be gauged. These possibilities would eventually bridge the dichotomy between ‘traditional’ and ‘modern’ values related to ageing parents. The relevance of such a ‘nostalgic gaze’ becomes important in the context of rising elderly abuse. Society reflexively evaluates the situation of value transformation. Through the nostalgia, used in this study as an analytical tool, new definitions and practices of care, new kinds of socialities and relations are seen to emerge. In this scenario, the substance of values asserts itself in a malleable form awaiting constant, rapid modification in present times