For a long time corporations and non-profit organizations were thought to play more or less distinct roles in society (Ashman, 2001; Doh et al., 2010). According to the proponents of Hayekian economics the primary role of business was to make profits, serving society best when corporations maximized returns to their shareholders (Friedman, 1970), whereas the key role of non-profit organizations was considered to be tackling challenges such as alleviating poverty or improving environmental sustainability. However, many authors have argued that the enormity and complexity of today’s social problems demand that corporations and non-profit organizations join forces as greater resource mobilization and innovation are needed to successfully address these challenges (Kanter, 1999; Porter and Kramer, 2002, 2011).