In September 2014, a few months after a landslide election victory, the Indian Prime Minister Narendra Modi announced the launch of "Make in India," an ambitious program designed to turn India into a global manufacturing hub. One of the factors widely thought to be responsible for Modi's victory was support from India's "neo-middle class"-a young, newly urbanized section of the electorate seeking employment and improved living standards but struggling amidst an economic downturn.1 In a speech inaugurating Make in India, Modi linked the program with the aspirations of this section of society. Modi stated the need to elevate the status of the poor-to-middle class as fast as possible, noting that sixty-five percent of India's population was aged thirty-five and below. 2 He declared that the "[s]traight answer" to achieve this goal would be to create jobs in the manufacturing sector. 3