Every family in India dreads a medical emergency. When a family member falls ill, we pay from our pocket - either we draw from our savings, sell assets or borrow. If one is poor, the options are either to forego care and die, or to get pushed to further destitution due to the costs. Children are taken out of school, women work longer hours to earn a little more, and make do with meagre meal(s). As families cope with health shocks, the vicious cycle of poverty and ill-health continues. Annually 55 million people in the country are pushed to poverty just to meet health bills - this is more than the population of 177 countries.