The potential of cold chain industry in India has remained untouched. Major challenges faced include high initial investment (despite government subsidy), country-specific regulations and taxes, adequate infrastructure, awareness for managing perishable produce, etc. In India, the trend is now shifting towards establishing of cold storages for multipurpose and providing end-to-end services to control. This research demonstrates the future of cold chain storage in India. This empirical research shall examine and focus on the crucial role of cold chain storage in reducing the agricultural losses.