The study of the formation of the economic culture of student youth in the context of gender analysis of vital functions of people enables to understand the internal and subjective factors that determine gender differentiation of the learning economic attitudes. The psychological study is one of a branch of humanities, which researches the role of gender factors in the economic socialization of youth, its professional, career, social and political status. This study is focused on the analysis of the researches concerning the subjectivity of gender in economic psychology, its theoretical and methodological principles, directions and perspectives