Neoliberalism hates disruptions. Let us explain this through an ordinary example. When watching a film, disruptions caused by scratches on the disc or in the transmission of a satellite broadcast annoy the viewer. The same is the case with YouTube videos that take too long to buffer or get stuck midway. Disruptions interrupt the pleasure of the progressive consumption of a linear narrative of moving images. Such disruptions are an affront to the desiring and choice-based modernity of the “consumer-spectator.”2 In our increasingly privatized forms of consuming images, if we are settled on a comfortable couch with a remote control in our hand and we change channels in the middle of watching a program, or shift from one website to another, that however, does not qualify as disruption. Neither does a commercial break, because that continues to make us have faith in our hallowed consumer-spectator status. We continue to exercise choice and control as we channel or net-surf or enjoy the commercials during the break as much as the program itself.