Consumption of tobacco and exposure to tobacco smoke cause death, disease and disability. India has a strong legal regime to regulate tobacco activity and to protect the rights of non-smokers. It, inter alia, prohibits smoking of tobacco in public places. Landmark court decisions have held that smoking of tobacco in public places is unconstitutional and violates the right to life of non-smokers. The law, however, is not implemented effectively. Participation of the general public is critical in ensuring effective implementation of the law. Creative use of the Consumer Protection Act is a way to secure participation of the general public in effective implementation of the Tobacco Act.