Witch Hunting is the process of finding people who use black magic and bring bad luck to others. When such “witches” are identified, they are often physically punished for their use of black magic. Most of the time, the accused have been women. In many cases, some victims of witch-hunting were made to eat human faeces. The existence of witches cannot be answered with certainty but why some people are branded witched in rural areas of India can be answered. There are several factors that culminate in a person being accused of practising witchcraft. This essay will analyse the role of factors like patriarchy, socio-economic conditions, and superstitions in sustaining the practice. Towards the end, a case study from rural Gujrat drives the point home.