The article deals with the topical issue of personal and professional presentation of young women and men as subjects of their economic socialization. The analysis of the empirical research results of social and psychological determinants of young women and men economic self-presentation, as well as the results of a gender audit is done. A conceptual model of economic behavior of young people in the context of patriarchal / traditional and egalitarian / democratic coordinates is presented. The ambivalence of professional self-realization of young people, in particular, the orientation of girls to economic self-affirmation in the microeconomic environment, and boys - in the macro-society, as well as the commitment of both sexes to traditional gender stereotypes is revealed. The low level of material demands of women, including professional ones, is motivated by the socialized attitude to the financial supremacy of men. In psychological portraits of young men and women who present their professional potential, and hence the economic future, more similarities than differences are observed. Young women show a higher level of subjective general and personal locus of control in professional activities and psychological efforts to defend their beliefs.