In spite of being a global concern, studies in sustainable consumption domain is dominated by western thinking and there is a dearth of cross-cultural research. The global overconsumption trend along with the accompanying profound sustainability problems have started reflecting in developing economies like India too. It is being felt that focusing on consumers’ attitude and behaviour to mobilize self-interest of individual consumer could be one of the surest way to more sustainable future. Extant literature proposes adopting psychological approaches in boosting sustainable consumption behaviors (socially responsible consumption) but in spite of different theoretical propositions the connection between mindfulness and responsible consumption still remains unexplored. The present research aims at conceptualizing and empirically investigate the relationship between mindfulness and socially responsible consumption behaviour and also to investigate the mediating effect of self-compassion and materialism.