Urban transformation in Tiruchengode town in Tamil Nadu has been predominantly driven by processes internal to it. It has been driven by growth of the town's economy and the practice of entrepreneurs investing in land for capital accumulation. The process described in this paper reinforces the theories of subaltern urbanisation and in situ urbanisation. While the role of the town's entrepreneurs, local landowners, and politics have been significant factors in shaping the evolution and development of its economy, the transformation story has also been shaped by supra-local flows of capital and labour from the region.