Research is not merely the pursuit of a scientist or a pure researcher, it also forms an important segment in an academic’s life – more so in a university. But research is not an end in itself. It exists for adding to human knowledge and skills to fight in a better way the challenges of life faced by people all over the world. It is with this end in sight that dissemination of new ideas and findings takes place through publication in print or digital media. However, the assumptions about the standardization of research, even though justified, are played upon by unscrupulous business houses (read publishing industry) and the academics and education administrators in the so-called third world are taken for a ride. My paper explores the exploitative practices resorted to in this field and cautions against the fresh wave of academic colonization in the garb of globalization.