Singh, Mallika (2026) India’s cultural narrative abroad is overwhelming. The Print, New Delhi.
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Abstract
Rather than presenting the full spectrum of Indian culture at once, a more strategic approach would be to identify one globally intelligible cultural lane & invest in it consistently.
| Item Type: | Other |
|---|---|
| Uncontrolled Keywords: | Cultural strategy | Indian culture | Soft power |
| Subjects: | Social Sciences and humanities > Social Sciences > Planning and Development Social Sciences and humanities > Social Sciences > Cultural Studies Social Sciences and humanities > Social Sciences > Customs, Etiquette and Folklore |
| Depositing User: | Mr. Syed Anas |
| Date Deposited: | 10 Jun 2026 09:45 |
| Last Modified: | 10 Jun 2026 09:45 |
| Official URL: | https://theprint.in/opinion/indias-cultural-narrat... |
| URI: | https://pure.jgu.edu.in/id/eprint/11597 |
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