This paper provides an ethnography of management consultants in India whose key offering is advising corporations on how to be ‘LGBTQ-friendly’. Following consultants as they attempt to convince potential clients that LGBTQ EDI (equity, diversity and inclusion) policies yield economic benefits, this paper illustrates the rituals and technologies consultants employ to stimulate speculative investment in EDI and belief in their expertise. Central to these presentations is the construction of India as a pink frontier, a territory once sexually and economically backward, but whose backwardness can be overcome and made extractable with the consultants’ expertise. Analysis of these presentations shows how sexual and economic difference is continuously mobilized in corporate offices to facilitate speculative investment needed to facilitate a more modern, ‘LGBTQ-friendly’ Indian economy.