When algorithms become travel planners: benchmarking agentic Ai in Web 3.0 tourism

Chemli, Samiha, Vitale, Alessandra, -, Shekhar ORCID: https://orcid.org/0000-0002-7329-2994 and Valeri, Marco (2026) When algorithms become travel planners: benchmarking agentic Ai in Web 3.0 tourism. Journal of Engineering and Technology Management, 80: 101959. ISSN 0923-4748

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Abstract

This study aims to examine how an agentic AI (aAI) system performs as an autonomous travel planner compared to generative AI (GenAI) and Web 2.0 platforms, in order to assess whether increasing autonomy enhances efficiency, sustainability, and personalisation or merely amplifies bias and opacity. The research adopts a comparative performance analysis conducted across five travel scenarios, using identical input data for all three systems to ensure methodological consistency. The results show that the AI produces the most feasible, verifiable, and context-aware itineraries, outperforming the other systems in cost optimisation, time efficiency, sustainability, and constraint handling. By providing an empirical benchmark, this study extends existing research that has largely remained theoretical, offering practical insights into AI-mediated tourism planning. The findings also highlight key policy implications: the need for closer collaboration between public and private stakeholders, and for policymakers to enhance the accessibility and machine readability of business data, especially that of small enterprises and local providers, to foster inclusion in AI-driven travel recommendations and reduce the dominance of more visible actors.

Item Type: Article
Subjects: Social Sciences and humanities > Business, Management and Accounting > Tourism, Leisure and Hospitality Management
Social Sciences and humanities > Decision Sciences > Information Systems and Management
Depositing User: Mr. Syed Anas
Date Deposited: 08 Apr 2026 11:34
Last Modified: 08 Apr 2026 11:34
Official URL: https://doi.org/10.1016/j.jengtecman.2026.101959
URI: https://pure.jgu.edu.in/id/eprint/11145

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