Identification and prioritisation of strategies to mitigate the impact of greenwashing on sustainable supply chain management: an empirical research and a case study

Gupta, Srikant, Singh, Rajesh Kumar, Bag, Surajit and Mangla, Sachin Kumar (2026) Identification and prioritisation of strategies to mitigate the impact of greenwashing on sustainable supply chain management: an empirical research and a case study. International Journal of Logistics Research and Applications. pp. 1-26. ISSN 1367-5567

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Abstract

Sustainable Supply Chain Management (SSCM) aims to address all environmental, social, and economic issues at different levels of the supply chain to achieve sustainable development goals and reduce adverse impacts on the environment and society. Greenwashing is a misleading practice that severely threatens businesses’ sustainability. Greenwashing refers to the practice in which businesses intentionally mislead their customers about their environmental responsibilities. The present study aims to analyse, prioritise, and mitigate ways to reduce the impact of greenwashing on SSCM. The applied integrated Fuzzy Pythagorean Delphi-AHP approach evaluates 40 strategies identified through literature and by 20 highly experienced professionals. Contingency planning in case of disruption within the supply chain, ways of reporting and investigating charges for greenwashing, promoting environmentally friendly goods, imposing penalties in non-compliance cases, and completing circularity lifecycle assessments are identified as important strategies. The findings of the study will help supply chain and logistics managers build their SSCM for ethical, accountable, and transparent practices.

Item Type: Article
Keywords: Environmental responsibility | greenwashing | sustainable supply chain | logistics | prioritisation
Subjects: Social Sciences and humanities > Business, Management and Accounting > Strategy and Management
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Luckey Pathan
Date Deposited: 12 Feb 2026 10:01
Last Modified: 12 Feb 2026 10:01
Official URL: https://doi.org/10.1080/13675567.2026.2613901
URI: https://pure.jgu.edu.in/id/eprint/10893

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