The exponential growth of e-commerce in India has transformed the consumer landscape, necessitating a robust legal and regulatory framework to safeguard the rights and welfare of online consumers. This article aims to protect the rights and interests of consumers who make purchases online. This research paper examines the evolving online consumer protection regulations in India and the best practices adopted worldwide. It examines the legislative and regulatory measures introduced to address the unique challenges posed by the digital marketplace. The study examines key laws, including the Consumer Protection Act of 2019 and the Information Technology Act of 2000. It examines whether these laws are effective in ensuring online shopping is safe and trustworthy.