Navigating Change with AI in the Evolving Creative Economy

Kapoor, Namita, Mehra, Richa Kapoor and Sehgal, Jyotsna (2025) Navigating Change with AI in the Evolving Creative Economy. In: 2025 International Conference on Technology Enabled Economic Changes (InTech), 27-28 February 2025, Tashkent, Uzbekistan.

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Abstract

In today’s rapid technological progress, the distinction between humans and artificial intelligence is becoming increasingly ambiguous. From Google’s search engine to Alexa, AI has integrated itself into numerous facets of our daily existence. Given the growing presence of robots and AI, it’s essential to consider the effects of human-robot interactions across various domains. This research examines how creative economies are evolving with the assistance of artificial intelligence, playing a role in economic expansion. The study aims to assess whether individuals working in creative industries can adjust to the disruptions and challenges stemming from technological advancements. The research also examines the elements that affect how individuals, communities, or economies can rebound, adapt, and flourish when confronted with challenges. The study further attempts to build a structural framework model based on the broad theoretical framework.

Item Type: Conference or Workshop Item (Paper)
Keywords: Artificial intelligence | Creative Economy | Technological Innovation | PLS-SEM
Subjects: Social Sciences and humanities > Business, Management and Accounting > Management of Technology and Innovation
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Luckey Pathan
Date Deposited: 25 Jan 2026 07:04
Last Modified: 25 Jan 2026 07:04
Official URL: https://doi.org/10.1109/InTech64186.2025.11198273
URI: https://pure.jgu.edu.in/id/eprint/10717

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