Kapoor, Namita, Mehra, Richa Kapoor
and Sehgal, Jyotsna
(2025)
Navigating Change with AI in the Evolving Creative Economy.
In: 2025 International Conference on Technology Enabled Economic Changes (InTech), 27-28 February 2025, Tashkent, Uzbekistan.
Abstract
In today’s rapid technological progress, the distinction between humans and artificial intelligence is becoming increasingly ambiguous. From Google’s search engine to Alexa, AI has integrated itself into numerous facets of our daily existence. Given the growing presence of robots and AI, it’s essential to consider the effects of human-robot interactions across various domains. This research examines how creative economies are evolving with the assistance of artificial intelligence, playing a role in economic expansion. The study aims to assess whether individuals working in creative industries can adjust to the disruptions and challenges stemming from technological advancements. The research also examines the elements that affect how individuals, communities, or economies can rebound, adapt, and flourish when confronted with challenges. The study further attempts to build a structural framework model based on the broad theoretical framework.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Keywords: | Artificial intelligence | Creative Economy | Technological Innovation | PLS-SEM |
| Subjects: | Social Sciences and humanities > Business, Management and Accounting > Management of Technology and Innovation |
| JGU School/Centre: | Jindal Global Business School |
| Depositing User: | Mr. Luckey Pathan |
| Date Deposited: | 25 Jan 2026 07:04 |
| Last Modified: | 25 Jan 2026 07:04 |
| Official URL: | https://doi.org/10.1109/InTech64186.2025.11198273 |
| URI: | https://pure.jgu.edu.in/id/eprint/10717 |
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