“It’s the so-called feminism these days” — A qualitative study of public perceptions and attitudes toward women’s alcohol use

Godara, Karishma and Phakey, Nisha (2026) “It’s the so-called feminism these days” — A qualitative study of public perceptions and attitudes toward women’s alcohol use. Journal of Substance Use. pp. 1-7. ISSN 1475-9942 (In Press)

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Abstract

Background: Alcohol use and alcohol use disorders (AUDs) have seen a steady growth in women. Yet, the issue remains largely unacknowledged by policymakers and society at large. This study sought to explore how Indian Generation X individuals from the lay public perceive and construct attitudes about women’s alcohol use disorders. Methods: A qualitative exploratory study utilizing in-depth interviews with 14 individuals (average age 53.14 ± 5.15 years, 6 women) was conducted. Data were analyzed using thematic analysis. Results: Overall, the attitude was negative and gendered toward both women’s recreational alcohol use and AUDs, accompanied by inadequate knowledge. Four core themes and nine sub-themes emerged: (i) women as moral gatekeepers, (ii) nature of alcohol use and alcohol use disorders (the lack of willpower narrative, disease perspective, and recreational use), (iii) consequences (general and reproductive health, motherhood, marital issues, and sexual violence), and (iv) negotiating acceptance (acceptance and reluctant tolerance). Conclusion: Alcohol use and disorders remain largely framed through a gendered morality lens, along with a lack of biomedical understanding of AUDs.

Item Type: Article
Keywords: Alcohol use disorder | women’s health | social stigma | health inequities | inclusive governance in public health
Subjects: Social Sciences and humanities > Psychology > Cognitive Psychology
JGU School/Centre: Jindal School of Psychology and Counselling
Depositing User: Mrs Tulika Kumar
Date Deposited: 22 Jan 2026 11:03
Last Modified: 22 Jan 2026 16:42
Official URL: https://doi.org/10.1080/14659891.2026.2619135
URI: https://pure.jgu.edu.in/id/eprint/10706

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