This chapter examines Netflix’s two successful shows—Indian Matchmaking and Fabulous Lives of Bollywood Wives—to unearth the nexus between patriarchy, matrimonial alliances, women’s bodies and desire. Although both the shows were largely labelled as “cringe”, Netflix commissioned the second season for both as they received wide acceptance amongst audiences. By centralizing the institution of matrimony, both the shows reinforce patriarchal frameworks and reinstate gender stereotypes. Set in urban, upper-middle class households, Indian Matchmaking introduces us to popular matchmaker Sima Taparia, who is on the lookout for a perfect match for her Indian and non-resident Indian clients who seek a flexible, sanskari, fair-skinned, slim and beautiful girl ready to make compromises. Single, independent and ambitious women often threaten the status quo and face difficulty in finding a good match. The quest for finding an Indian girl with a “similar background” indicates the deep-rooted caste hierarchies still prevalent amongst modern South Asian men and women. Fabulous Lives, on the other hand, follows four rich perimenopausal wives of Bollywood celebrities who indulge in cosmetic surgeries and face yoga to defy their age and remain desirable to their partners. While the two protagonists, Maheep Kapoor and Bhawna Pandey, wish to rekindle romance in their decades-old marriage, Neelam Kothari prioritizes marriage over friendship when it comes to choosing between the two. Recently separated Seema Sajdeh, on the other hand, removes her husband’s surname from the name plate and yet seeks romance and stability through matrimony in the future. Female desire takes centerstage in both shows as on the one hand, these women seek desirability through fitness, beauty and fashion, and on the other, also desire young good-looking men like Bollywood actor Ranveer Singh. Through a textual analysis of the two shows and interviews with industry experts, the chapter attempts to understand the relevance of matrimony in contemporary times and its intrinsic relationship with women’s bodies and desire.