This article examines the gendered implications of Deepfake technology through the lens of international human rights law and platform governance. Drawing on recent statistics and case studies, it demonstrates how women are disproportionately targeted by Deepfake-related abuse, with 96% of Deepfake videos being pornographic in nature. The research employs doctrinal methodology to analyse three key dimensions: the gendered misuse of Deepfake technology, the adequacy of current international human rights frameworks, and the role of big tech companies in addressing this crisis. Through a case from India, the article reveals significant disparities in content moderation practices by tech platforms and their implications for women in conservative societies. While existing human rights instruments provide some protection against technology facilitated gender-based violence, the article argues that these frameworks are insufficient to address the unique challenges posed by Deepfake technology. The authors propose a multistakeholder approach, combining enhanced platform governance, robust legal frameworks, and public awareness initiatives. The article concludes by advocating for the adoption of more precise terminology, suggesting ‘Non-Consensual Synthetic Media’ as an alternative to ‘Deepfake’ to better reflect the nature of the violation and facilitate more effective legal and policy responses.