This study examines the diversification and hedging potential of non-conventional assets like cryptocurrency (Bitcoin), FinTech equities (FINXs), and green bonds (QGREENs) against traditional equity benchmarks, namely the MSCI World and MSCI Emerging Markets indices using daily data from 2016 to 2021. Employing Time-Varying Parameter Vector Autoregression (TVP-VAR), network connectedness analysis, and the Minimum Connectedness Portfolio (MCoP) approach, the study uncovers dynamic interdependencies among these markets. The results reveal that Bitcoin consistently acts as a net receiver of shocks, providing strong diversification benefits during crisis periods, such as the COVID-19 pandemic. FinTech assets show moderate resilience, while green bonds primarily serve as shock transmitters with limited hedging ability. Optimal portfolio weights indicate the highest allocation to Bitcoin, followed by FinTech and green assets, supporting their inclusion in diversified portfolios. Overall, the findings underscore Bitcoin’s superior risk-mitigating role and highlight the strategic importance of digital assets in achieving portfolio stability and sustainability in volatile global markets.