The study examines how Coke Studio Pakistan fosters desecuritisa-tion between India and Pakistan through YouTube audience inter-actions. Drawing on scholarship about popular culture ininternational conflicts, this study situates music as a tool for reshap-ing the non-material dimensions of protracted rivalry. Applyingsecuritisation theory, the paper analyses comments on three iconicperformances Pasoori, Afreen Afreen, and Chaap Tilak. The researchemploys a mixed-methods sentiment and content analysis.Findings reveal that 40–47% of comments promoted peace andcultural kinship, while hostile remarks were rare (1–2%) and oftendiscouraged. Desecuritising discourse received significantly higherengagement, reflecting audience endorsement of cross-border soli-darity. The research positions YouTube as a contested yet transfor-mative space where cross-border affinity is frequently observed. Byshowcasing organic expressions of shared identity and emotionalreciprocity, the study underscores the digital platform’s potential toreshape protracted conflicts via cultural exchange, offeringa bottom-up counterpoint to securitised geopolitics.