A PLS-SEM mediation analysis of factors influencing the adoption intention of banking chatbots

Bansal, Chandni, Pandey, Krishan Kumar, Goel, Rajni and Sharma, Anuj (2025) A PLS-SEM mediation analysis of factors influencing the adoption intention of banking chatbots. Issues in Information Systems, 26. ISSN 1529-7314

[thumbnail of A PLS-SEM mediation analysis of factors influencing the adoption intention of banking chatbots.pdf] Text
A PLS-SEM mediation analysis of factors influencing the adoption intention of banking chatbots.pdf - Published Version
Restricted to Repository staff only

Download (579kB) | Request a copy

Abstract

An important area in the field of digital financial services is the use of AI-driven banking chatbots. The growing integration of AI-driven chatbots in banking has transformed customer interaction, yet the factors influencing users’ adoption intention remain underexplored, specifically understanding how post-adoptionbeliefs and user experiences shape behavioural intention. This study proposes a comprehensive research model which is grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Expectation-Confirmation Model (ECM), and which is uniquely extended with the constructs of trust and perceived security, both crucial in high-risk, technology-mediated financial environments. The research examines the role of the mediating variables of perceived usefulness, satisfaction and trust with respect to each influencing adoption intention by utilizing the Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings include that perceived usefulness mediates the effects of confirmation of expectations and perceived ease of use on adoption intention, while trust mediates the influence of confirmation of expectations, perceived usefulness, perceived security and facilitating conditions. By providing a nuanced understanding of chatbot adoption dynamics, the study advances both theory and practice. Financial institutions can successfully implement intelligent banking technologies by using the actionable insights it offers to increase user acceptance of conversational AI tools.

Item Type: Article
Keywords: banking chatbot | mediation | adoption intention | PLS-SEM | UTAUT | ECM
Subjects: Social Sciences and humanities > Arts and Humanities > Philosophy
Physical, Life and Health Sciences > Computer Science
Physical, Life and Health Sciences > Engineering and Technology
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Gautam Kumar
Date Deposited: 16 Oct 2025 15:45
Last Modified: 16 Oct 2025 15:48
Official URL: https://doi.org/10.48009/3_iis_2025_2025_116
URI: https://pure.jgu.edu.in/id/eprint/10271

Downloads

Downloads per month over past year

Actions (login required)

View Item
View Item