Unraveling Digital Temptations : a meta-analysis of online impulse buying behavior

Chauhan, Sumedha, Goyal, Sandeep, Kumar, Poonam and Motiwalla, Luvai (2025) Unraveling Digital Temptations : a meta-analysis of online impulse buying behavior. Information Systems Management. ISSN 1058-0530

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Abstract

Prior researchers have extensively explored the factors influencing online impulse buying phenomenon. However, there is a dearth of studies that comprehensively categorize its determinants into impulse buying tendency, social stimuli, platform stimuli, and marketing stimuli. We integrate the findings of 145 prior empirical studies and perform the meta-analysis. We also undertake meta-analytic structural equation modeling to examine the mediating effect of utilitarian and hedonic values. Further, moderator analysis is done using country-level and method-level variables.

Item Type: Article
Keywords: Hedonic value | marketing stimuli | Online impulse buying | platform stimuli | utilitarian value | social stimuli
Subjects: Social Sciences and humanities > Business, Management and Accounting > Strategy and Management
Social Sciences and humanities > Business, Management and Accounting > Business and International Management
Social Sciences and humanities > Decision Sciences > Information Systems and Management
Social Sciences and humanities > Decision Sciences > Management Science and Operations Research
JGU School/Centre: Jindal Global Business School
Depositing User: Mr. Gautam Kumar
Date Deposited: 29 Sep 2025 11:16
Last Modified: 29 Sep 2025 11:16
Official URL: https://doi.org/10.1080/10580530.2025.2565146
URI: https://pure.jgu.edu.in/id/eprint/10154

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