Yadav, Rambalak, Sangroya, Deepak and Pereira, Vijay (2023) Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities. Information Systems and e-Business Management. Springer Nature . ISSN 1617-9846 Available at: https://doi.org/10.1007/s10257-023-00632-4

Shankar, Amit, Yadav, Rambalak, Behl, Abhishek and Gupta, Manish (2021) How does dataveillance drive consumer online payment resistance? Journal of Consumer Marketing, 40 (2). pp. 224-234. Emerald Group Holdings Ltd. . ISSN 07363761 Available at: http://dx.doi.org/10.1108/JCM-03-2021-4555

Sangroya, Deepak, Yadav, Rambalak and Joshi, Yatish (2021) Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. Australasian Journal of Information Systems, 25. pp. 1-23. UQ Business School, The University of Queensland . ISSN 13262238 Available at: https://doi.org/10.3127/ajis.v25i0.3105

Sreen, Naman, Yadav, Rambalak, Kumar, Sushant and Gleim, Mark (2021) The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38 (1). pp. 47-57. Emerald Group Holdings Ltd. . ISSN 7363761 Available at: https://doi.org/10.1108/JCM-12-2019-3536