Items where Author is "Thakur, Amrita"
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Thakur, Amrita, Kant, Shashi and Verma, Mohit 
ORCID: https://orcid.org/0009-0005-3036-3894
(2026)
Micro-influencers and mega-influencer marketing in light of consumer persuasion and authenticity signals in hotel operations.
In:
Integrating social media tools into hotel operations and marketing.
IGI Global Scientific Publishing, New York, pp. 361-386.
ISBN 9798337367439