Items where Author is "Rahman, Zillur"
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Article
Aeron, Suchi and Rahman, Zillur (2024) Emotion as cause, effect, mediator, and moderator in marketing: An integrative review and future research directions. Journal of Consumer Behaviour. pp. 1-29. ISSN 1472-0817
Book Section
Chandra, Baby
and Rahman, Zillur
(2025)
Reimagining customer engagement and digital business in the age of generative AI and the metaverse.
In:
Customer Engagement and Digital Business.
Taylor & Francis, 122- 139.
ISBN 9781003508083