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Items where Author is "Rahman, Zillur"

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Number of items: 3.

Article

Chandra, Baby and Rahman, Zillur (2026) A framework for AI-driven value co-creation across customer journey stages. Service Industries Journal. pp. 1-31. ISSN 0264-2069 (In Press)

Aeron, Suchi and Rahman, Zillur (2024) Emotion as cause, effect, mediator, and moderator in marketing: An integrative review and future research directions. Journal of Consumer Behaviour. pp. 1-29. ISSN 1472-0817

Book Section

Chandra, Baby and Rahman, Zillur (2025) Reimagining customer engagement and digital business in the age of generative AI and the metaverse. In: Customer Engagement and Digital Business. Taylor & Francis, 122- 139. ISBN 9781003508083

This list was generated on Tue Jan 27 02:05:24 2026 UTC.