Items where Author is "Rahman, Zillur"
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Chandra, Baby and Rahman, Zillur (2025) Reimagining customer engagement and digital business in the age of generative AI and the metaverse. In: Customer Engagement and Digital Business. Taylor & Francis, 122- 139. ISBN 9781003508083
Aeron, Suchi and Rahman, Zillur (2024) Emotion as cause, effect, mediator, and moderator in marketing: An integrative review and future research directions. Journal of Consumer Behaviour. pp. 1-29. ISSN 1472-0817