Items where Author is "Paul, Subhrajit"
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Article
Das, Manish, Saha, Victor 
ORCID: https://orcid.org/0000-0001-9443-8123, Paul, Subhrajit and Paul, Mrinal Kanti
(2026)
Bridging the gap: The impact of proximity, efficacy and identity in our response to the climate crisis.
Journal of Business Research, 216: 116367.
ISSN 01482963
Das, Manish, Balaji, M.S, Paul, Subhrajit and Saha, Victor (2023) Being unconventional: The impact of unconventional packaging messages on impulsive purchases. Psychology and Marketing. ISSN 1520-6793 (In Press)