Items where Author is "Paul, Mrinal Kanti"

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Article

Das, Manish, Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123, Paul, Subhrajit and Paul, Mrinal Kanti (2026) Bridging the gap: The impact of proximity, efficacy and identity in our response to the climate crisis. Journal of Business Research, 216: 116367. ISSN 01482963

Das, Manish, Jebarajakirthy, Charles, M.S., Balaji, Saha, Victor, Paul, Mrinal Kanti and Sivapalan, Achchuthan (2024) Monetary discounts, metaphoric communication and mass prestige based branding: A comprehensive assessment. European Journal of Marketing. ISSN 0309-0566 (In Press)

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