Items where Author is "Paul, Justin"
Article
Saha, Victor
ORCID: https://orcid.org/0000-0001-9443-8123, Das, Manish and Paul, Justin
(2023)
Can Masstige brands be introduced in the B2B markets? An exploratory study.
Industrial Marketing Management, 114.
pp. 32-46.
Elsevier Inc.
.
ISSN 0019-8501
Available at: https://doi.org/10.1016/j.indmarman.2023.07.009
Das, Manish, Roy, Abhirupa, Paul, Justin and Saha, Victor
ORCID: https://orcid.org/0000-0001-9443-8123
(2022)
High and low impulsive buying in social commerce: A SPAR-4-SLR and fsQCA approach.
IEEE Transactions on Engineering Management, 71.
pp. 1-5.
Institute of Electrical and Electronics Engineers Inc.
.
ISSN 00189391
Available at: https://doi.org/https://doi.org/10.1109/TEM.2022.3...
Gupta, Parul, Chauhan, Sumedha, Paul, Justin and Jaiswal, Mahadeo (2020) Social entrepreneurship research: A review and future research agenda. Journal of Business Research, 113. pp. 209-229. Elsevier Inc. . ISSN 1482963 Available at: https://doi.org/10.1016/j.jbusres.2020.03.032
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