Book Section

Pandey, Ashutosh, -, Rohit, Yadav, Mohit and Hung, Ta Huy (2025) Enhancing Customer Experience Through Geomarketing and IoT. In: Digital Transformation Initiatives for Agile Marketing. IGI Global . pp. 187-218. ISBN 9798369344668 Available at: https://www.igi-global.com/chapter/enhancing-custo...

Hung, Ta Huy, Pandey, Ashutosh, Mittal, Shashank ORCID: https://orcid.org/0000-0002-8666-5323 and Chandel, Ajay (2025) Harnessing IoT and geomarketing for agile marketing. In: Digital Transformation Initiatives for Agile Marketing. IGI Global . pp. 167-186. ISBN 9798369344682 Available at: https://doi.org/10.4018/979-8-3693-4466-8.ch007

Mittal, Shashank ORCID: https://orcid.org/0000-0002-8666-5323, Pandey, Ashutosh, Chandel, Ajay and Hung, Ta Huy (2025) Leveraging Neuromarketing Technologies to Enhance Agile Marketing Strategies: a study on consumer behavior insights and real-time adaptation. In: Digital Transformation Initiatives for Agile Marketing. IGI Global . pp. 275-302. ISBN 9798369344668 Available at: https://www.igi-global.com/chapter/leveraging-neur...