Article

Raja, Md Washim, Allan, David and Bandyopadhyay, Chinmoy (2024) Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making. Marketing Intelligence & Planning. Emerald Publishing Limited . ISSN 0263-4503 (In Press) Available at: https://doi.org/10.1108/MIP-11-2023-0624