Items where Year is 2024
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O.P. Jindal Global University
- Jindal Global Business School
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Aeron, Suchi 
ORCID: https://orcid.org/0000-0003-0415-9791 and Rahman, Zillur
(2024)
Emotion as cause, effect, mediator, and moderator in marketing: An integrative review and future research directions.
Journal of Consumer Behaviour.
pp. 1-29.
Wiley-Blackwell
.
ISSN 1472-0817
Available at: https://doi.org/10.1002/cb.2430