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Trivedi, Shantanu and Negi, Saurav (2024) Transforming supply chain for sustainable omnichannel retailing: A case of Patanjali Ayurved. International Journal of Logistics Economics and Globalisation, 11 (1). pp. 49-69. Inderscience Enterprises Ltd . ISSN 17415373 Available at: https://doi.org/10.1504/IJLEG.2024.142107