2026

Das, Manish, Lim, Weng Marc, Hollebeek, Linda D., Verma, Aastha, Majumder, Saurav, Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 and Saha, Raiswa (2026) How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition. International Journal of Advertising. ISSN 0265-0487 (In Press)

Jiao, Lei, Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225, Pandey, Rudresh, Alghafes, Rsha and Sadiq, Mohd (2026) Mixed method examination on overtourism and the interplay of anti‐consumption values and behavior. Implications for business strategies. Business Strategy and the Environment. ISSN 0964-4733 (In Press)

Sreen, Naman ORCID: https://orcid.org/0000-0003-1325-9225 and Bandyopadhyay, Chinmoy ORCID: https://orcid.org/0000-0002-8566-6869 (2026) Who is behind the eco-label? Certification source, trust in government and their impact on consumer perceptions and willingness to pay a premium. Marketing Intelligence & Planning. pp. 1-25. ISSN 0263-4503