Chandra, Baby ORCID: https://orcid.org/0000-0001-6855-5086 and Rahman, Zillur (2026) AI social-appraisal support: effect on adoption intention and value co-creation. Marketing Intelligence & Planning. pp. 1-22. ISSN 0263-4503 (In Press)

Chandra, Baby ORCID: https://orcid.org/0000-0001-6855-5086 and Rahman, Zillur (2026) A framework for AI-driven value co-creation across customer journey stages. Service Industries Journal. pp. 1-31. ISSN 0264-2069