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2026
Kesharbani, Neeraj Kumar 
ORCID: https://orcid.org/0000-0002-3009-4103 and Borah, Manash Jyoti ORCID: https://orcid.org/0000-0003-3924-6721
(2026)
Zudio's success story: fortune at the bottom of the pyramid.
Thunderbird International Business Review.
ISSN 1096-4762