Sukumaran, Likhil, Bhattacharjee, Biplab ORCID: https://orcid.org/0000-0002-3886-8409, Resmi, A G and Majhi, Ritanjali (2026) From margins to mainstream: Branding indigenous beverages through gastronomic tourism in emerging economies. Tourism and Hospitality Research. pp. 1-17. ISSN 1467-3584 (In Press)