Items where Author is "Struweg, Ilse"
Yadav, Rohit, Huzooree, Geshwaree and Yadav, Mohit (2025) The Integration of AI With IoT for Personalized In-Store Experiences in the Experience Economy. In: Leveraging AI-Powered Marketing in the Experience-Driven Economy. IGI Global Scientific Publishing. pp. 259-278. ISBN 9798369395615 Available at: https://doi.org/10.4018/979-8-3693-9561-5.ch009
Cooper, Holly B, Ewing, Michael T, Jayasinghe, Laknath, Struweg, Ilse and Wait, Marius (2023) Marketing communication education in developing countries: Post-pandemic insights from India and South Africa. Journal of Marketing Communications. Taylor and Francis . ISSN 1466-4445 (In Press) Available at: https://doi.org/10.1080/13527266.2023.2208131
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