Items where Author is "Sreejesh, S"
Banerji, Diptiman, Ramasundaram, Aishwarya, Sreejesh, S, Shukla, Yupal S and Chatterjee, Ravi (2023) How do we measure the intangible? Overcoming the measurement challenge in services. International Journal of Consumer Studies. ISSN 1470-6431 (In Press)
Banerjee, Shubhomoy and Sreejesh, S (2022) Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets. International Journal of Emerging Markets. ISSN 1746-8817 (In Press)
Banerjee, Shubhomoy and Sreejesh, S (2022) Examining the role of customers' intrinsic motivation on continued usage of mobile banking: a relational approach. International Journal of Bank Marketing, 40 (1). pp. 87-109. ISSN 02652323