Items where Author is "Sivapalan, Achchuthan"
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Number of items: 2.
Article
Das, Manish, Jebarajakirthy, Charles, M.S., Balaji, Saha, Victor, Paul, Mrinal Kanti and Sivapalan, Achchuthan
(2024)
Monetary discounts, metaphoric communication and mass prestige based branding: A comprehensive assessment.
European Journal of Marketing.
ISSN 0309-0566
(In Press)
Jebarajakirthy, Charles, Sivapalan, Achchuthan, Das, Manish, Maseeh, Haroon Iqbal, Ashaduzzaman, Md, Strong, Carolyn and Sangroya, Deepak
(2024)
A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption.
European Journal of Marketing.
ISSN 0309-0566
(In Press)