Article

Banerji, Diptiman, Singh, Ramendra and Mishra, Prashant (2020) Friendships in marketing: A taxonomy and future research directions. AMS Review, 10 (3). pp. 223-243. Springer . ISSN 1869814X Available at: https://doi.org/10.1007/s13162-019-00153-9

Book Section

-, Satyam and Aithal, Rajesh (2018) Reflections from periodic market in rural India. In: Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets. Emerald Publishing Limited, Wingley. pp. 135-147. ISBN 9781787145559 Available at: http://dx.doi.org/10.1108/978-1-78714-555-92018100...