Items where Author is "Singh, Priyanka"
Article
Sharma, Vaibhav, Saharan, Akash, Gupta, Himanshu, Drave, Vinayak A. and Singh, Priyanka (2024) Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach. Journal of Marketing Analytics. ISSN 2050-3318 (In Press)
Singh, Priyanka and Kumar, Brajesh (2012) Trade-off theory vs pecking order theory revisited: Evidence from India. Journal of Emerging Market Finance, 11 (2). pp. 145-159. ISSN 09730710
Singh, Priyanka and Kumar, Brajesh (2012) Short run and long run dynamics of initial public offerings: evidence from India. Jindal Journal of Business Research, 1 (1): 2012. pp. 87-113. ISSN 23210311