Singh, Guninder Pal ORCID: https://orcid.org/0000-0002-5909-5556, Choudhary, Vikram and Rawat, Gargi (2026) Leveraging content economy for growth: External influencers or internal creators? Journal of Information Technology Teaching Cases, 16 (1). pp. 253-261. Sage Publications . ISSN 2043-8869 Available at: https://doi.org/10.1177/20438869251317549

Singh, Guninder Pal ORCID: https://orcid.org/0000-0002-5909-5556, Kumar, Abhishek ORCID: https://orcid.org/0000-0003-4785-1999 and Rastogi, Saumya (2026) Revolutionizing film commerce: The emergence of streaming platforms. Journal of Information Technology Teaching Cases, 16 (1). pp. 245-252. SAGE Publications Inc. . ISSN 2043-8869 Available at: https://doi.org/10.1177/20438869251317550