Book Section

Shukla, Ashok Kumar ORCID: https://orcid.org/0009-0002-9351-2875, Kant, Shashi ORCID: https://orcid.org/0000-0003-4722-5736, Mittal, Shashank ORCID: https://orcid.org/0009-0007-8643-4350 and Singh, Gurpreet ORCID: https://orcid.org/0009-0002-8578-853X (2026) Integrating Marketing Strategies With TQM Strategies for Enhancing Client Experience in Ethiopia. In: Marketing Strategies for Total Quality Management in Hospitality Excellence. IGI Global Scientific Publishing, pp. 151-178. ISBN 9798369386101