Items where Author is "Sharma, Vaibhav"
Article
Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor
(2025)
Differentiating and synthesizing socially responsible consumption: A multi-level conceptual framework and future research directions.
Journal of Macromarketing, 45 (1).
pp. 39-67.
ISSN 0276-1467
Sharma, Vaibhav, Saharan, Akash, Gupta, Himanshu, Drave, Vinayak A. and Singh, Priyanka
(2024)
Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach.
Journal of Marketing Analytics.
ISSN 2050-3318
(In Press)
Ahuja, Sonal, Sharma, Vaibhav and Singh, Simarjee
(2024)
Is fintech chatbot adoption a far-off aspiration? Establishing adoption model using ISM-MICMAC approach.
Quality & Quantity.
ISSN 0033-5177
(In Press)
Book Section
Sharma, Vaibhav, Banerji, Diptiman
and Saha, Victor
(2023)
Marketing of renewable energy: emerging themes and their directions using interpretive structural modeling.
In:
Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023.
Springer Proceedings in Business and Economics
.
Springer, Singapore, pp. 513-528.
ISBN 9789819901975
Sharma, Vaibhav, Banerji, Diptiman
and Saha, Victor
(2023)
Sustainable marketing and retailing: Demystifying the emerging themes and future research directions.
In:
Management and Marketing for Improved Retail Competitiveness and Performance.
IGI Global's, Pennsylvania, pp. 45-66.
ISBN 9781668485767