Article

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2025) Differentiating and synthesizing socially responsible consumption: A multi-level conceptual framework and future research directions. Journal of Macromarketing, 45 (1). pp. 39-67. ISSN 0276-1467

Sharma, Vaibhav, Saharan, Akash, Gupta, Himanshu, Drave, Vinayak A. and Singh, Priyanka (2024) Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach. Journal of Marketing Analytics. ISSN 2050-3318 (In Press)

Ahuja, Sonal, Sharma, Vaibhav and Singh, Simarjee (2024) Is fintech chatbot adoption a far-off aspiration? Establishing adoption model using ISM-MICMAC approach. Quality & Quantity. ISSN 0033-5177

Book Section

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2023) Marketing of renewable energy: emerging themes and their directions using interpretive structural modeling. In: Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023. Springer Proceedings in Business and Economics . Springer, Singapore, pp. 513-528. ISBN 9789819901975

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2023) Sustainable marketing and retailing: Demystifying the emerging themes and future research directions. In: Management and Marketing for Improved Retail Competitiveness and Performance. IGI Global's, Pennsylvania, pp. 45-66. ISBN 9781668485767