Article

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor ORCID: https://orcid.org/0000-0001-9443-8123 (2026) The role of multi-dimensional values and context-specific reasons in socially responsible consumption. Marketing Intelligence & Planning. Emerald Publishing Limited . ISSN 0263-4503 (In Press) Available at: https://doi.org/10.1108/MIP-03-2025-0248

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2025) Differentiating and synthesizing socially responsible consumption: A multi-level conceptual framework and future research directions. Journal of Macromarketing, 45 (1). pp. 39-67. SAGE Publications Inc. . ISSN 0276-1467 Available at: https://doi.org/10.1177/02761467241306305

Sharma, Vaibhav, Saharan, Akash, Gupta, Himanshu, Drave, Vinayak A. and Singh, Priyanka (2024) Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach. Journal of Marketing Analytics. Springer . ISSN 2050-3318 (In Press) Available at: https://doi.org/10.1057/s41270-024-00366-3

Ahuja, Sonal, Sharma, Vaibhav and Singh, Simarjee (2024) Is fintech chatbot adoption a far-off aspiration? Establishing adoption model using ISM-MICMAC approach. Quality & Quantity. Springer . ISSN 0033-5177 Available at: https://doi.org/10.1007/s11135-024-01984-w

Book Section

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2023) Marketing of renewable energy: emerging themes and their directions using interpretive structural modeling. In: Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023. Springer Proceedings in Business and Economics. Springer, Singapore. pp. 513-528. ISBN 9789819901975 Available at: https://doi.org/10.1007/978-981-99-0197-5_32

Sharma, Vaibhav, Banerji, Diptiman and Saha, Victor (2023) Sustainable marketing and retailing: Demystifying the emerging themes and future research directions. In: Management and Marketing for Improved Retail Competitiveness and Performance. IGI Global's, Pennsylvania. pp. 45-66. ISBN 9781668485767 Available at: https://www.igi-global.com/chapter/sustainable-mar...